I
Ivan Chen
Director, MarTech & Digital Analytics
2,365 connections · 2,433 followers
Director, MarTech & Digital Analytics · Trust Bank Singapore
The Chinese University of Hong Kong
We're in a brave new world of marketing, an industry in transformation. The customers are in control of the dialogues, they are engaging with brands in the way they want.
As a CXM (Customer Experience Management) specialist, I am obsessed about understanding the CUSTOMER: What do they need? What do they want? How are they engaging with brands? What kind of tools are they using? How are they embracing technology?
We've met the customer-is-in-control era, and what I'm doing is managing that for my clients, helping them navigate that well: Create the tools that customers crave in how they want to engage with the brands, build the experiences to enrich their relationships with brands, connect the journey that they go on: from awareness, to consideration, to purchase, to re-purchase, and loyalty, and advocacy...And make the journey seamless and transparent, so they will be able to create connected customer experiences that drive life-time customer value for brands.
- Finding Product-Market Fit (PMF)
- Business Growth & Go-to-Market Strategies
- Talent & Team Building
- Investment & Funding Opportunities
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