D
DAVID HU
Deputy Director, Ecommerce
11,509 connections · 11,545 followers
Deputy Director, Ecommerce · QAF Limited
University of Hertfordshire
19 years of international experience in B2C and B2B in APAC MEA, including Ecommerce and digital performance marketing with team management experience, including Asian and Western Ecommerce platform (Lazada, Shopee, Tiktok Shop, Tokopedia, Amazon, Alibaba, JD, Coupang), and digital marketing/advertising experience on FB social media marketing, Google SEM/SEO, Tiktok, display & video programmatic, CRM, conversion optimization, analytics, partnership management, big client account management, SaaS solution sales, and more.
Key Achievement
• Uplifted Electrolux Singapore, Malaysia, and Vietnam ranked on Shopee and Lazada 9.9, 11.11 and 12.12 mega event leaderboard for the 1st time in Electrolux history. Grew Electrolux CRM non-paid channel sales contribution from 2% to 10-20% across countries within 1 year.
• Uplifted Electrolux Ecommerce marketing ROI by 10x to 30x varied by countries, by optimizing ecommerce marketing, and marketing channels. Accelerated Electrolux 3P Marketplace Ecommerce business growth by 140% YoY for higher profitability.
• Formulate strategic plans and leading directions for Ecommerce, Omni-Channel growth, and digital transformation for 105 years old Electrolux.
• Created the first Electrolux Ecommerce Affiliate marketing program to expand existing promoters to be our extended Affiliate Ecommerce sales, and social live commerce.
• Created Lazada Partner Rewards Points program and Marketing Solution Portal with Alibaba product team to Increase Lazada App’s DAU and GMV, by attract and rewards brands & sellers to send more external traffic and get rewarded with Lazada Partner Points to redeem free Onsite display resources
• Launched FB CPAS solutions between Lazada and FB in 2018, and get all Lazada Top 50 brands to adopt in 2019. Created Lazada Marketing Solutions Suits like Sponsored Search, Affiliate, Discovery for brands & sellers.
• Successfully generated weekly revenue of $148,000 ticket sales with $68 ROI for SingaporeGP F1 online ticket D2C sales campaign.
• Manage Lazada GSKA Top 50 brands across industries categories, including Loreal, Reckitt, Unilever, P&G, J&J, Shiseido, Friso, Kimberly Clark, Dyson, Samsung, Philips, Huawei, Xiaomi, HP, Vivo, Oppo, Microsoft, 3M, Nike, Adidas.
• Managed Singapore Airlines A380 launch SEM D2C campaign and online ticket sales across worldwide.
- Networking & Peer Connection
- AGI Landscape & Future Trends
- Business Growth & Go-to-Market Strategies
- Investment & Funding Opportunities
INVITATION PASS